What We Did

Our job includes two phases:


Phase One – Create an appealing website that would promote all aspects of the salon to both beauty professionals and their customers.

Phase Two – Create a social media campaign promoting the salon to professionals and customers alike.

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Tangerine asked us to create a fresh brand.
Bothell, Washington-based Tangerine Style Suites hired us to create an online brand to help take their business farther. Beauty professionals aspire to establish a business of their own. Tangerine provides them with studios that they can lease with amazing amenities that impress and make their customers more comfortable.
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Consumer-Based – B2C Social Media Campaign – Facebook and Instagram (Instagram ads shown)

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Salon Professional-B2B Social Media Campaign – Facebook and Instagram (Facebook ads shown)

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MORE ON S–SQUARED CREATIVE: S-Squared Creative is a Dallas-based branding and creative solutions firm, using its nearly 30-years of experience to create ideas to generate revenue for companies and individuals. S-Squared Creative understands the holistic relationships between solid planning, creativity, and the appropriate use of media. Our work is award-winning and has delivered many results for our clients. First and foremost, we are seriously dedicated to our craft. We are a creative firm that provides full-service branding capabilities in all forms of digital and printed media. For more info on S-Squared Creative: https://www.ssquaredcreative.com/ Or call and email Steve Utley, Head of Creative: steve@ssquaredcreative.com · +1 (214) 334-1480

EXPERIENCE – YOU’LL BE IN GOOD HANDS: As a 30-Year veteran in communications, Steve Utley, Head of Creative and Strategies began his career as a fine artist, then transitioned into visual and graphic arts. In the late 80s, he opened his creative shop offering design solutions and full-service branding services. Since beginning his career, Steve’s received over one hundred times for his creativity. 

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Business-to-Business and Business-to-Consumer – Redirecting Branded Communications

Dallas · Chicago · San Diego


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  • S2 LinkedIn
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  • S2 Instagram
  • S2 YouTube

Looking for solid creatively strategic thinking applied to your next project? We would like to talk to you. Contact us and let us know what’s on your mind?

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