Branding approach

The term "brand" has become fluid in meaning and varies depending on the company. A corporate brand plays an integral part in the overall flow of your organization. A brand is not:
• Your Logo
• Your Tagline
• Your Product/Service
• Your Advertising
• Your Website
• Your Social Media
• Your Brochures
• Your People


These things can be expressions of your brand, but defining your corporate image begins with you. At S-Squared Creative, we define branding as a unique, memorable experience that uniquely represents the vision of who your organization is and wants to be. We help you create a level of expectation with every engagement of your products and services while consistently delivering heightened levels of customer experience every time. Your brand happens with every phone call or encounter with your website. Allow us to work with your team to effectively capturing innovative ways to accomplish the storytelling that a brand does.

Developing a solid and authentic brand is a component of success for any business. As your brand architect, we can help discover the image and storyline that delivers curated messaging to targeted audiences.

Strategic content design and customized solutions for integrated marketing take aligning marketing vehicles to function as one campaign. S-Squared Creative will help you create your story through social media content, advertising, public/media relations, strategic advising, event planning, and consumer engagement. Every client's solution is tailored to what works for their company. Working with a team of experts can help your vision be put on a timeline to reality with a fresh creative appeal.

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Your brand is your essence and what will be at the core of achieving your objectives. We take that seriously.  When you entrust your brand, whether that is starting new or refreshing, we take the utmost care to insure we deliver it back to you in a manner that will fulfill your objectives. We have a simple yet proven process for doing this.    


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