S2’s approach to branding

The term “brand” has become fluid in meaning and varies depending on the company. A corporate brand plays an integral part in the overall flow of your organization. A brand is not:
• Your Logo
• Your Tagline
• Your Product/Service
• Your Advertising
• Your Website
• Your Social Media
• Your Brochures
• Your People

All of these things can be expressions of your brand, but defining your corporate image begins with you. 

At S-Squared Creative we define branding as of a distinct, memorable experience that uniquely represents the vision of who your organization is and wants to be. We help you create a level of expectation with every engagement of your products and services, while consistently delivering heightened levels of customer experience every time. Your brand happens with every phone call or encounter with your website. Allow us to work with your team to effectively capturing innovative ways to accomplish the storytelling that a brand does.

Developing a robust and authentic brand is a component of success for any business. As your brand architect we can help discover the image and story line that delivers curated messaging to targeted audiences.

Strategic content design and customized solutions for integrated marketing takes aligning marketing vehicles to function as one campaign. S-Squared Creative will help you create your story by solutions such as social media content, advertising, public/media relations, strategic advising, event planning and consumer engagement. Every client’s solution is tailored to what works for their company. Working with a team of experts can help your vision be put on a timeline to reality with a fresh creative appeal.

Confidence teaches us to trust in what we think, knowing it’s going to be good. It also teaches us that one does not know everything. You need the right combination of resources, talent and information to make the best decisions.

Your brand is your essence and what will be at the core of achieving your objectives. We take that seriously.  When you entrust your brand, whether that is starting new or refreshing, we take the utmost care to insure we deliver it back to you in a manner that will fulfill your objectives. We have a simple yet proven process for doing this.    


Dallas · Chicago · San Diego


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Looking for solid creatively strategic thinking applied to your next project? We would like to talk to you. Contact us and let us know what’s on your mind?

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