Generation Z represents 23 million Americans born between 1994 and 2010. While they haven’t entered the workplace yet, they have a different set of values and beliefs than their predecessors. They were born during the financial meltdown and don’t know a world without the Internet. They will become the most entrepreneurial, conservative, diverse and educated generation in the world. Here is a collection of all research I’ve collected on Gen Z, with more to come soon. They will help you understand what they value, as well as how to hire and sell to them.