Business-to-Business – Ad Campaign Concepting: Lawyers, gavels, and scales of justice, all stereotypical and stodgy images used too often in corporate law firm branding and advertising. Changing this perspective was sorely needed to break through the monotony that became the status quo visual grammar of legal branding. Munsch Hardt invited us to share our ideas to differentiate them from other corporate law firms. This is the concept campaign we created.