Project no.3
Business-to-Consumer and Business-to-Business – Advertising Campaign: A mix of colorful, trendy pop images and type treatments with fun messages to capture the attention of DART commuters. We gave each series of ads their own unique identities:
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Campaign One – ePass Emoji
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Campaign. Two – ePass Ode to Lichtenstein
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Campaign Three – Hands On ePass.
It’s more than hip; it’s ePass.
The ePass project produced for Dallas Area Rapid Transit (DART) was a fun for campaign experience for all it touched: us and the client and the consumer and B2B audiences.
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