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Business-to-Business – Brand Extension: The Peterbilt legend began in the forests of the Pacific Northwest with the vision and expertise of T.A. Peterman. After years spent in the logging industry, Peterman founded Peterbilt in 1939.


Peterbilt hired us to carry forward its rich history and create a fresh-looking series of ads to promote its 70th anniversary of innovation and proud heritage. In addition, we created a 3D logo of the iconic Peterbilt logo

and 70th-anniversary logos.

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