Created especially for and presented to:
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Concept Approach 01 – VOICE OF REASON
Welcome to the Voice Of Reason a campaign approach that incorporates bold colors, combined with visually stimulating pop art and engaging copy. This creative approach will surely attract the attention and interest of your target audience.

S2 will play on the emotions of status and ego, communicating that the attorney’s reading the digital ads should indeed have disability insurance coverage. The audience will relate both the images they see and dialogue as something vital that they may be lacking.

Additionally, we will include a call to action, to “Click now for great rates!” directing them to our landing page design specifically to be graphically consistent to the digital advertisements.

Communication Examples – Campaign logo and digital advertising

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Ad Media Examples – Ad displayed on mobile device and social media

Targeting Multi-Channel Digital Campaign
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New York Life asked us to create a targeted campaign to help them market and sell their disability insurance product to attorneys. We accepted the challenge and created a fun and visually striking campaign called, INSURE TO ENSURE.
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Creative Strategy and Psychology

Welcome to INSURE TO ENSURE, a campaign that introduces a dynamic superhero, IONIX MAN, and powered by New York Life. Our campaign delivered the sharp contrast of real-life human frailty to emphasize the need for disability insurance.

No one is Bulletproof, invincible, and should always expect and count on the unexpected. However, we have noticed that when we look back on our experience of working with attorneys, their profession affords social status. A career often experienced in an ivory tower tends to create a sense of being bulletproof.

The psychology behind "Insure to Ensure" served up in a sophisticated and tongue in cheek fashion that communicates regardless of your profession, you are just as vulnerable as any other. Hence the importance of the need for disability insurance coverage. We believe that the theme and energized content combined with the graphic look and feel and call to action are vital elements that captured the interest and motivated the audience to click and take action.

Communication Examples – Themed logo and digital advertising

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Communication Examples – Themed campaign landing page.

Click to view online

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S-Squared Creative is a Dallas-based branding and creative solutions firm, using its nearly 30-years of experience to create ideas to generate revenue for companies and individuals. S-Squared Creative understands the holistic relationships between solid planning, creativity and the appropriate use of media. Our work is award-winning and has delivered many results for our clients. First and foremost, we are seriously dedicated to our craft. We are a creative firm that provides full-service branding capabilities in all forms of digital and printed media.


Think of your branding as part science and part art. The Science: strategies that have you in front of the right people at the right time. Art: Stellar creativity that captures audiences' attention, intrigues, and motivates them emotionally to take action. Just as Leonardo da Vinci aspired to create each of his works as a masterpiece, we've adopted his approach when creating branded communications, combining the appropriate levels of thought-provoking creativity backed by robust strategies. Put us to the test, and we will put forth a masterful effort and do our best to create a new renaissance. Let's talk.

Visit S-Squared Creative:
Give us a shout: Steve Utley, Head of Creative and Strategies: ‭+1 (214) 334-1480

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