Business-to-Consumer – Advertising: We were hired to create advertising for the executive chef Kent Rathbun's restaurants. His creations are as delicious tasting as their presentation on the plate. When designing their campaign for Jasper's Gourmet Backyard Cuisine, we chose not to distract from the elegance of the cuisine itself and decided the best way to entice the masses would be to show great shots of the food and make their mouths water. We then added the finishing touch to the ads by using a single descriptive word for each dish shown. In addition to Jasper's campaign, we produced advertising for Kent Rathbun Catering. We created The Fine Art of Catering as the campaign theme and presented his creations in a museum setting. We also created advertising for Abucas, another Rathbun restaurant concept.
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