Guru Tattoo is renowned for its work. This San Diego California-based tattoo shop hires the best talent in the country to apply ink onto their patrons. The owners of Guru asked us to create a fun campaign that differentiates them from their competition. We decided not to do what all the others do and stepped out with our visually creative approach. We based our campaign on using several recognized historical figures and applied an inked theme with intriguing quotes. We believe that using the characters will make their ad campaign memorable and create a high recall. AWhen all was said and done; we delivered the Men of Distinction campaign.