International Dating Website – Brand Ideation – This presentation includes ideas, names, themes, colors, and visuals to view, consider, and discuss. These concepts begin establishing an approach that will drive future success.

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Each of us as individuals has constant desires, wants, and needs. What drives a person individually uniquely differs from one person to the next; some desire money and power, while others choose love and security. Suppose we set aside a person’s unique individual desires and look at the collective aspirations that we all share. In that case, we realize that historically these desires are instinctually driven by the nature of evolution and our basic instinctual need to procreate as a species.

What happens when people combine instinctual desires with technology? The advances in technologies, the exponential growth, and the adoption of the Internet, mobile and desktop applications, combined with the ever-present instinctual attractions of the world’s population, have created a thriving business segment, the online dating industry. If you look at what it offers website users, online dating provides many benefits, convenience, efficiency, and broad selection. When related to this subject, online dating also links to the 7-driving forces behind human motivation: Self-actualization, Self-protection, Love and Belonging, Status/Esteem, Mate Acquisition, Mate Retention, and Physiological Needs.

Motivation is the ultimate force that causes a person to take action. Not only does it initiate and drive goal-oriented behavior, but it also sustains it. The effects can be as simple as eating healthy or as complex as winning a Nobel Prize; every action has a specific motivation. The driving forces behind human motivation can be biological, emotional, social, or personal.

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Abraham Maslow’s hierarchy of needs is perhaps the most famous theory which explains motivational requirements at different levels. However, other methods speculate that motivation is caused due to internal instincts to quell inner tension, satisfy biological urges, or get incentivized.

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When looking to make a connection, whether to sell a product or service or begin a personal relationship, you must have a few things working simultaneously to motivate and elicit the response and action you are seeking. When communicating with an individual (one-on-one), a small group, or a global audience, whatever you offer must be relevant, connect emotionally, and fulfill a wanted desire and essential need.