CURIOSITY IS THE CATALYST FOR CHANGE.
It's a mental attitude about critical thinking. It's about a mindset of looking at the world in a playful and creative way. We keep moving forward, opening new doors, and doing new things. Curiosity keeps leading us down new paths; it is the basis for exploring ideas and finding creatively strategic solutions.
5150 police code for crazy one on the loose. Danger to property, danger to others, and danger to themselves. The brand image we created for this Late night LA hot spot reflects its namesake.
As a reputable corporate law firm Munsch Hardt Kopf and Harr asked us to create an advertising campaign that would differentiate them from the rest. It was our pleasure separating the firm from the other firms that commonly used images of gavels and bronze blind justice statues.
Occasionally we will be hired by other advertising agencies and public relations firms to help create creative approaches for their clients. Such was the case when we were asked to produce campaign ideas to promote Dallas Area Rapid Transits, Employee Pass (ePass). The ads were only planned to be displayed within DART buses, light rail and stop locations, so with limited exposure; we chose to create a mix of colorful, trendy pop images with fun messages to capture the attention of DART commuters. We created three campaign versions to appeal to the diverse customer demographics of DART commuters.
A project produced for Glenn Beck, American conservative political commentator, radio host, television producer and CEO, founder, and owner of Mercury Radio Arts, the parent company of his television and radio network TheBlaze hired us to help lead creative efforts and strategies involving fundraising for his nonprofit organization Mercury One.
It doesn’t matter how long your business has been in existence. Planning a smart marketing and brand strategy is essential to your success. Effective communications share a few of the same qualities. They are engaging, relevant, and well-timed—and most importantly, they draw prospective customers to your business. Depending on where you are in the evolution of your company, we can follow your lead or take the lead.
Blowback Laser Training System provides law enforcement and gun enthusiasts a safe, easy, affordable way to improve shooting accuracy when and where they need to practice to develop their shooting proficiency. This cool product looks and feels like an authentic pistol including having recoil when fired. The company’s partners hired us to create their brand image.
California-based technology firm, Tallgrass.ai hired us to raise the bar, create a brand that would differentiate them from that of their competition.
As a technology-driven company, Tallgrass helps turn the complex to simple, putting their client’s valuable data to work for them, assisting clients to make faster, more informed decisions. Tallgrass crunches big data into the optimal velocity and shape so companies can focus on creating large and small decisions based on the outcomes of transforming idle data into a profitable asset.
Tangerine asked us to create a fresh new brand. Bothell, Washington-based Tangerine Style Suites hired us to create an online brand to help take their business farther. Beauty professionals aspire to establish a business of their own. Tangerine provides them with studios that they can lease with amazing amenities that impress and make their customers more comfortable.
Kentland, Indiana-based Princeton Insurance asked us to create a direct mail campaign that would help get them market their insurance product to a highly targeted audience. We accepted the challenge and made it so by creating a nine-part campaign series called, Faces Of Business, that used a combination of bold headlines and impactful high-contrast black and white photography.
Solid planning, smart strategies, and memorable creativity: Defined by linear, factual thinking and abstract creative thoughts, when combined, capturing interest and motivating audiences to take action.
Think of a brand as a living and breathing entity. Its integrity, credibility and reputation are all important. It’s persona and how it projects itself to others determines its relevance. It’s viability, perceived-value and eventual worth is achieved by continually delivering on what it promises.
S2 has worked with individual entrepreneurs, start-ups to some of the World’s largest companies. The diversity of brands and industries we’ve associated with speaks to our abilities as experienced marketers.
From brand creation, marketing/ad, campaigns, to lead generation we combine all forms of digital and printed media to generate millions for our clients. Our work has been recognized for creative and marketing excellence over one hundred times and has generated millions for our clients.
From television to the Internet to magazines, there are plenty of places to market and advertise—but marketing mediums are not created equally. We choose the communication platforms that are most relevant to your audience and create communications designed especially for the audiences and venues. We think about what your prospects will be doing when they see your image and plan messages that tunes-in to their interests.
Your communications should make people stop what they’re doing and pay attention. Most consumers view advertising and marketing as interruptions and automatically ignore the messages. Your connection needs to be engaging and capture their interest. Effective communications are both interesting and informative, resonating in the prospect’s mind after he or she has moved on.
Most prospective customers base their purchases on emotional reasons. The most successful advertisements simultaneously appeal to a prospect’s emotional and rational sides. We attract the prospect’s attention with an emotional appeal creating a mindful connection, then follow with logical reasons why they need your product or service.
To increase brand awareness, we coordinate your marketing efforts ensuring that each communication clearly reflects your brand's value propositions. Prospects are more likely to recall your products/services when an integrated marketing plan is communicated across multiple platforms. Our goal, to consistently deliver your messages, elevating the awareness of what you’re selling, improving the odds that your prospects will remember your products/services when they’re ready to buy.
It’s no wonder why most people tend to ignore marketing and advertising messages. Digital Marketing experts estimate that most Americans are bombarded with 4,000 to 10,000 advertisements each day.
Prospects typically need to be exposed to your messages about three times before they will become aware of what you’re offering. Most prospects need 9-12 impressions before they decide to purchase. It’s important to communicate frequently, and in many cases, across multiple platforms.
“We find the professionalism and end-products
S-Squared delivers refreshingly exemplary in this space, the fountain of creativity & innovation nothing short of amazing.”
“I have worked with the individuals at S-Squared Creative for many years. Their ability to continually evolve with the ever-changing advertising marketplace including new technology, digital media channels, social media is both critical and reassuring. Whether the project is big or small it is handled with the same creativity and professionalism. I would not hesitate in recommending S-Squared Creative.“
Partner, Blowback Laser Trainer
“Over the years I have tried a number of agencies. S-Squared is by far the best I have worked with. My agency criteria is creativity, commitment, and most of all, delivering quantifiable results in the form of leads and sales. Their commitment and energy is unsurpassed.”
CEO, Intelemedia Communications
“We appreciate the fresh perspective S-Squared brings to the table. They know our space, understand our customers and have the ability to generate ideas on how we might better relate to our audience.”
Justin J. Hibbs
Vice president, business development & marketing