CURIOSITY IS THE CATALYST FOR CHANGE.
It's a mental attitude about critical thinking. It's about a mindset of looking at the World playfully and creatively. We keep moving forward, opening new doors, and doing new things. Curiosity keeps leading us down new paths; it is the basis for exploring ideas and finding creatively strategic solutions. We are in the business of producing award-winning creative solutions and strategies. Here are a few projects we would like to share.
5150 Club – 5150, police code for crazy on the loose. Danger to property, danger to others, and risk to themselves. The brand image we created for this Late night Los Angeles hot spot reflects its namesake.
Peak XV – The Sun and Moon – Writing under the pseudonym Stephen Shields, Steve Utley, S-Squared Creative's Head of Creative and Strategies, authored his second novel. He converted the book into a screenplay and designed the Peak XV brand. He is currently adapting the story to the screen as a limited series.
Dallas Area Rapid Transit (DART) asked us to create ideas to promote their Employee Pass (ePass). The ads were to be displayed within DART buses, light rail, and stop locations. With limited exposure, we chose to create a mix of colorful, trendy pop images with fun messages to capture the attention of DART commuters. We created three campaign versions to appeal to the diverse customer demographics of DART commuters.
AGIT and New York Life asked us to create a targeted campaign to help them sell their disability insurance product to attorneys. We accepted the challenge. We created a new superhero to be their spokesman, telling lawyers that they aren't bulletproof and they should expect the unexpected. We created a campaign called INSURE TO ENSURE.
It doesn't matter how long your business has been in existence. Planning an intelligent marketing and brand strategy is essential to your success. Effective communications share a few of the same qualities. They are engaging, relevant, and well-timed—and most importantly, they draw prospective customers to your business. Depending on where you are in the evolution of your company, we can follow your lead or take the lead.
Blowback Laser Training System provides law enforcement and gun enthusiasts a safe, easy, affordable way to maintain and improve their shooting proficiency. This incredible product looks and feels like an authentic pistol, including having recoil when fired. The company's owner hired us to create their brand image.
Mercury One – Glenn Beck, American conservative political commentator, radio host, television producer and CEO, founder, and owner of Mercury Radio Arts, the parent company of his television and radio network TheBlaze hired us to help lead creative fundraising efforts nonprofit organization for Mercury One.
Tallgrass.ai hired us to raise the bar, create a brand that would differentiate them from that of their competition. As a technology-driven company, Tallgrass helps turn the complex into simple, putting their clients' valuable data to work for them, assisting clients in making faster, more informed decisions. Tallgrass crunches big data into the optimal velocity and shape. Companies can create large and small decisions based on the outcomes of transforming idle data into a profitable asset.
Princeton Insurance asked us to create a direct mail campaign to help market their insurance product to a highly targeted audience. We created a nine-part campaign series called, Faces of Business that used a combination of bold headlines and impactful high-contrast black and white photography.
Die Glocke – The Battle For Time, is a historical science fiction, alternative history, and suspense-thriller film concept based on true-life events and popular conspiracy theories. S2 created Die Glocke's brand, including its logo, trailer, and website.
Tangerine Style Suites Tangerine Style Suites hired us to create an online brand to help take their business farther. Beauty professionals aspire to establish a business of their own. Tangerine provides them with studios that they can lease with amazing amenities that impress and make their customers more comfortable.
From brand creation, marketing/ad, campaigns, and lead generation, we combine all forms of digital and printed media to generate business for our clients. Our work has been recognized for creative and marketing excellence over one hundred times.
Think of a brand as a living and breathing entity. Its integrity, credibility, and reputation are all important. Its persona and how it projects itself to others determine its relevance. Its viability, perceived value, and eventual worth are achieved by continually delivering on what it promises.
Solid planning, smart strategies, and memorable creativity: defined by data and creative thoughts. We capture interest and motivate audiences to take action to buy what you are selling.
S2 works with individual entrepreneurs, start-ups to some of the world's largest companies. The diversity of clients we work with speaks to our ability as experienced marketers.
GURU Tattoo – Often we are hired to help make what might be considered a mundane product and service look and sound more exciting, motivating the audience to consider it a must-have. It takes talent and know-how to market a widget as tantalizing. Occasionally we are hired by a client that gives us a full creative license. Such is the case with GURU Tattoo. The owners asked us to create their ad campaign to promote their high-end San Diego-based shop. We titled the ad campaign Men of Distinction
From television to the Internet to magazines, there are plenty of places to market and advertise—but marketing mediums are not created equally. We choose the communication platforms that are most relevant to your audience and produce communications designed especially for the audiences and venues. We think about what your prospects will be doing when they see your image and plan messages tuned into their interests.
Your communications should make people stop what they're doing and pay attention. Most consumers view advertising and marketing as interruptions and automatically ignore the messages. Your connection needs to be engaging and capture their interest. Effective communications are both exciting and informative, resonating in the prospect's mind after he or she has moved on.
Most prospective customers base their purchases on emotional reasons. The most successful advertisements simultaneously appeal to a prospect's emotional and rational sides. We attract the prospect's attention with an emotional appeal creating a conscious connection, then following logical reasons why they need your product or service.
To increase brand awareness, we coordinate your marketing efforts, ensuring that each communication reflects your brand's value propositions. Prospects are more likely to recall your products/services when an integrated marketing plan is communicated across multiple platforms. Our goal, to consistently deliver your messages, elevating the awareness of what you're selling, improving the odds that your prospects will remember your products/services when they're ready to buy.
It's no wonder why most people tend to ignore marketing and advertising messages. Digital Marketing experts estimate that most Americans are bombarded with 4,000 to 10,000 advertisements each day.
Prospects typically need to be exposed to your messages about three times before they will become aware of what you're offering. Most prospects need 9-12 impressions before they decide to purchase. It's essential to communicate frequently, and in many cases, across multiple platforms.
OUR BRANDING PROCESS
The term "brand" has become fluid in meaning and varies depending on the company. A corporate brand plays an integral part in the overall flow and success of your organization.
“We find the professionalism and end-products
S-Squared delivers refreshingly exemplary in this space, the fountain of creativity & innovation nothing short of amazing.”
“I have worked with the individuals at S-Squared Creative for many years. Their ability to continually evolve with the ever-changing advertising marketplace including new technology, digital media channels, social media is both critical and reassuring. Whether the project is big or small it is handled with the same creativity and professionalism. I would not hesitate in recommending S-Squared Creative.“
Owner, Blowback Laser Trainer
“Over the years I have tried a number of agencies. S-Squared is by far the best I have worked with. My agency criteria is creativity, commitment, and most of all, delivering quantifiable results in the form of leads and sales. Their commitment and energy is unsurpassed.”
CEO, Intelemedia Communications
“We appreciate the fresh perspective S-Squared brings to the table. They know our space, understand our customers and have the ability to generate ideas on how we might better relate to our audience.”
Justin J. Hibbs
Vice president, business development & marketing
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