Branding is not just about getting your target market to choose you over the competition

Branding is about convincing your prospects that you are the only one who can provide a solution to their problem.

S2 – SMART ARTICLE

THE WORLDS 100 MOST VALUABLE BRANDS.

This article presents the brand value of the 100 most valuable brands worldwide as of 2019. As of 2019, Apple was the most valuable brand in the world, with an estimated brand value of $205.5 billion U.S. dollars. Google, which was the second leading brand in the world, had a brand value of $167.7 billion U.S. dollars.

BRAND VALUE


Brand value, not to be mistaken with brand equity, is a phrase used in the marketing industry to describe the value of brands based on the implication that the owner of a well-known brand name can generate more money than from products with a less famous name, brand valuation is the estimation of a brands total value. A brands total value is achieved by following the International Organization for Standardization's ISO 10668 standard which maps out the appropriate process of valuing brands by adhering to six essential requirements: transparency, validity, reliability, sufficiency, objectivity and financial, behavioral and legal parameters. A brand is an intangible asset (name, term, design, symbol, or any other feature) identifies one seller's product from another and is often a corporation's most valued asset.

Strong brands enhance business performance primarily through their influence on three key stakeholder groups: (current and prospective) customers, employees, and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing.

Ultimately, brands help shape perceptions and, therefore, purchasing behavior, making products, and service less substitutable. Brands, thus, create economic value by generating higher returns and growth, and by mitigating risk.
 

 

    #1    Apple    $205.5 B – Technology
    #2    Google    $167.7 B – Technology
    #3    Microsoft    $125.3 B – Technology
    #4    Amazon    $97 B – Technology
    #5    Facebook    $88.9 B – Technology
    #6    Coca-Cola    $59.2 B – Beverages
    #7    Samsung    $53.1 B – Technology
    #8    Disney    $52.2 B – Leisure
    #9    Toyota    $44.6 B – Automotive
    #10    McDonald's – Restaurants
    #11    AT&T    $41.3 B – Telecom
    #12    Louis Vuitton – Luxury
    #13    Intel    $38.8 B – Technology
    #14    NIKE    $36.8 B – Apparel
    #15    Cisco    $34.5 B – Technology
    #16    GE    $34.3 B – Diversified
    #17    Mercedes-Benz – Automotive
    #18    Oracle    $32.2 B – Technology
    #19    Verizon    $31.7 B – Telecom
    #20    IBM    $31.5 B – Technology
    #21    BMW    $29.8 B – Automotive
    #22    SAP    $28.7 B – Technology
    #23    Marlboro    $28.5 B – Tobacco
    #24    Budweiser    $27.2 B – Alcohol
    #25    Visa    $26.9 B – Financial Services
    #26    Walmart    $26.3 B – Retail
    #27    American Express    $26 B – Financial Services
    #28    Honda    $25.8 B –  Automotive
    #29    Pepsi    $18.8 B – Beverages
    #30    Gucci    $18.6 B – Luxury
    #31    L'Oréal    $18.5 B – Consumer Packaged Goods
    #32    Home Depot    $18.1 B – Retail
    #33    Hermès    $18.1 B – Luxury
    #34    Nescafe    $17.9 B – Beverages
    #35    Starbucks    $17 B – Restaurants
    #36    Accenture    $16.6 B – Business Services
    #37    Gillette    $16.6 B – Consumer Packaged Goods
    #38    Netflix    $15.5 B – Technology
    #39    IKEA    $15.3 B – Retail
    #40    Frito-Lay    $14.7 B – Consumer Packaged Goods
    #41    Audi    $14.2 B – Automotive
    #42    Wells Fargo    $14 B – Financial Services
    #43    Mastercard    $14 B – Financial Services
    #44    Siemens    $13.8 B – Diversified
    #45    CVS    $13.7 B – Retail
    #46    Zara    $13.5 B – Retail
    #47    ESPN    $13.1 B – Media
    #48    Ford    $13 B – Automotive
    #49    HSBC    $12.8 B – Financial Services
    #50    Nestle    $12.6 B – Consumer Packaged Goods
    #51    UPS    $12.6 B – Transportation
    #52    HP    $12.5 B – Technology
    #53    J.P. Morgan    $12.4 B – Financial Services
    #54    Deloitte    $12.4 B – Business Services
    #55    Fox    $12.2 B – Media
    #56    Chase    $11.7 B – Financial Services
    #57    Bank of America    $11.6 B – Financial Services
    #58    H&M    $11.5 B – Retail
    #59    Citi    $11.4 B – Financial Services
    #60    Sony    $11.3 B – Technology
    #61    Adidas    $11.2 B – Apparel
    #62    Porsche    $11 B – Automotive
    #63    Chevrolet    $10.7 B – Automotive
    #64    Cartier    $10.7 B – Luxury
    #65    Pampers    $10.6 B – Consumer Packaged Goods
    #66    Adobe    $10.5 B – Technology
    #67    Ebay    $10.5 B – Technology
    #68    PwC    $10.4 B – Business Services
    #69    Colgate    $10.3 B – Consumer Packaged Goods
    #70    Corona    $10.1 B – Alcohol
    #71    Red Bull    $9.9 B – Beverages
    #72    Lexus    $9.6 B – Automotive
    #73    T-Mobile    $9.5 B – Telecom
    #74    Lowe's    $9.3 B – Retail
    #75    Santander    $9.2 B – Financial Services
    #76    Danone    $9.2 B – Consumer Packaged Goods
    #77    PayPal    $9.1 B – Technology
    #78    Rolex    $9.1 B – Luxury
    #79    Chanel    $9 B – Luxury
    #80    Goldman Sachs    $9 B – Financial Services
    #81    Nissan    $8.9 B – Automotive
    #82    Costco    $8.8 B – Retail
    #83    Heineken    $8.7 B – Alcohol
    #84    Uniqlo    $8.6 B – Apparel
    #85    Lancôme    $8.5 B – Consumer Packaged Goods
    #86    KFC    $8.5 B – Restaurants
    #87    Caterpillar – Heavy Equipment
    #88    RBC    $8.3 B – Financial Services
    #89    FedEx    $8.2 B – Transportation
    #90    Dell    $8.2 B – Technology
    #91    Allianz    $8.2 B – Financial Services
    #92    Nivea    $8.1 B – Consumer Packaged Goods
    #93    Philips    $8.1 B – Diversified
    #94    Hyundai    $8.1 B – Automotive
    #95    Hewlett-Packard Enterprise – Technology
    #96    LEGO    $8.1 B – Leisure
    #97    Huawei    $8 B – Technology
    #98    John Deere    $8 B – Heavy Equipment
    #99    BASF    $8 B – Diversified
    #100    Kellogg's    $8 B – Consumer Packaged Goods


 

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MORE ON S–SQUARED CREATIVE: S-Squared Creative is a Dallas-based branding and creative solutions firm, using its nearly 30-years of experience to create ideas to generate revenue for companies and individuals. S-Squared Creative understands the holistic relationships between solid planning, creativity and the appropriate use of media. Our work is award-winning and has delivered many results for our clients. First and foremost, we are seriously dedicated to our craft. We are a creative firm that provides full-service branding capabilities in all forms of digital and printed media. For more info on S-Squared Creative: https://www.ssquaredcreative.com/ Or call and email Steve Utley, Head of Creative: steve@ssquaredcreative.com · +1 (214) 334-1480

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