Project no.4
Business-to-Business – Advertising Campaign: Lawyers, gavels and scales of justice, all stereotypical and stodgy images used too often in corporate law firm branding and advertising. Changing this perspective was sorely needed to break through the monotony that became the status quo visual grammar of legal branding. Munsch Hardt ask us to differentiate them with this campaign, so we made it so.
We created a fresh approach for Munsch Hardt.
We chose to change the perspectives on traditional law branding advertising. The who point is to differentiate the clients brand and get them noticed, right?
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