Business-to-Consumer – Integrated Brand Creation: The brand image we created for this Late night Los Angeles hot spot reflected its namesake. 5150 Club, It's A Lunar Thing. We had a blast creating this brand perspective. There were no preconceived notions of how the brand should look, so we had a clear path to build the club's image as we saw fit. It's a rarity to be given full creative license when creating new brands, so we took the opportunity given to us and ran with it. Check out what we produced to project the vision of the club's owners.