Targeting Business-to-business – A printed direct mail campaign.
Kentland, Indiana-based Princeton Insurance asked us to create a direct mail campaign that would help get them market their insurance product to a highly targeted audience. We accepted the challenge and made it so by creating a nine-part campaign series called, Faces Of Business, that used a combination of bold headlines and impactful high-contrast black and white photography.

Communication Examples

Click to enlarge for enhanced viewing

MORE ON S2 – S-Squared Creative is a Dallas-based branding and creative solutions firm, using its nearly 30-years of experience to create ideas to generate revenue for companies and individuals. S-Squared Creative understands the holistic relationships between solid planning, creativity and the appropriate use of media. Our work is award-winning and has delivered many results for our clients. First and foremost, we are seriously dedicated to our craft. We are a creative firm that provides full-service branding capabilities in all forms of digital and printed media.


A MASTERFUL BLENDING OF CREATIVITY AND STRATEGIES – Think of your branding as part art and part science. The Science: strategies that have you in front of the right people at the right time. Art: Stellar creativity that captures audiences attention, intrigues and motivates them on an emotional level to take action. Just as Leonardo da Vinci aspired to create each of his works as a masterpiece, we’ve adopted his approach when establishing branded communications, combining the appropriate levels of thought-provoking creativity backed by robust strategies. The partnership of Steve Utley and Scott Farace delivers the optimal mix of both. Put us to the test, and we will put forth a masterful effort and do our best to create a new renaissance. Let’s talk.

Give us a shout: Steve Utley, Head of Creative and Strategies: ‭+1 (214) 334-1480

Please provide you’re comments and feedback and we will contact you ASAP.

To Homepage

Dallas · Chicago · San Diego


Let’s talk


  • S2 LinkedIn
  • S2 Facebook
  • S2 Instagram
  • S2 YouTube

Looking for solid creatively strategic thinking applied to your next project? We would like to talk to you. Contact us and let us know what’s on your mind?

© Copyright 2019 S-Squared Creative. All Rights Reserved.